Our Vision + Commentment
To work in harmony with people and planet.To create with intention so change is possible. To champion fibres that are circular, regenerative & renewable.
This isn't our first rodeo. Sustainability has been at our heart for almost a decade and while each year sees us facing new challenges our determination to be better, drive change and play our part in the global Climate Emergency has now wavered. You could say, if anything - we're braver, clearer and frankly - gutsier.
Our 2025 Roadmap
It’s one thing to know where you want to go, but it’s another knowing how you'll get there.
Our 2025 Roadmap sets clear targets against the framework of our three key sustainability pillars:
People, Planet, Prosperity
Guiding Principle
Objectives
Delivers on SDG
2025 Goals
Contribute to the improvement of global social conditions
SDG 10
SDG 17
100% Tier 1 Code of Conduct Signed
Transparency: 100% of supply chain mapped
Verify the social standards of entire supply chain
All Tier 1 suppliers have effective grievance mechanisms and informed worker empowerment programs
Support and sustain artisanal design practices
Create, maintain & empower a diverse and inclusive workforce
SDG 10
SDG 17
SDG 10
SDG 12
SDG 17
Partnership with Fairtrade artisan group for annual projects
Actively collaborate for ongoing cultivation of an inclusive culture for our team and community
Responsibility & Visibility
Responsibility & Visibility
Objectives
Contribute to the improvement of global social conditions
Delivers on SDG
SDG 10
SDG 17
2025 Goals
100% Tier 1 Code of Conduct Signed
Transparency: 100% of supply chain mapped
Verify the social standards of entire supply chain
All Tier 1 suppliers have effective grievance mechanisms and informed worker empowerment programs
Social Advocacy
Social Advocacy
Objectives
Support and sustain artisanal design practices
Create, maintain & empower a diverse and inclusive workforce
Delivers on SDG
SDG 10
SDG 17
SDG 10
SDG 12
SDG 17
2025 Goals
Partnership with Fairtrade artisan group for annual projects
Actively collaborate for ongoing cultivation of an inclusive culture for our team and community
Guiding Principle
Objectives
Delivers on SDG
2025 Goals
Minimise environmental and ecological impact by prioritising responsible practices that support regeneration, circularity, and innovation
Reduce climate impact of operations
SDG 12
SDG 13
SDG 12
SDG 13
100% preferred fibres
Reduce the impact that results from colouring our textiles: Eliminate harmful
chemicals from printing and dying & utilise close-loop technologies and digital printing
Verify the environmental standards of entire supply chain
Embrace circular strategies to reduce textile waste and overuse of natural resources
(GlamCorner rental platform, repair practices, RENEW, takeback scheme)
100% of consumer packaging from circular or certified recycled sources (plastic-free)
Measure, reduce, and offset carbon footprint to achieve carbon neutral certification
Environmental and Climate Stewardship
Environmental and Climate Stewardship
Objectives
Minimise environmental and ecological impact by prioritising responsible practices that support regeneration, circularity, and innovation
Reduce climate impact of operations
Delivers on SDG
SDG 12
SDG 13
SDG 12
SDG 13
2025 Goals
100% preferred fibres
Reduce the impact that results from colouring our textiles: Eliminate harmful
chemicals from printing and dying & utilise close-loop technologies and digital printing
Verify the environmental standards of entire supply chain
Embrace circular strategies to reduce textile waste and overuse of natural resources
(GlamCorner rental platform, repair practices, RENEW, takeback scheme)
100% of consumer packaging from circular or certified recycled sources (plastic-free)
Measure, reduce, and offset carbon footprint to achieve carbon neutral certification
Guiding Principle
Objectives
Delivers on SDG
2025 Goals
Giving Back Contribute to our local and global community through philanthropic endeavours
SDG 10
SDG17
Donate to organisations that support environmental and social causes
Giving Back
Giving Back
Objectives
Giving Back Contribute to our local and global community through philanthropic endeavours
Delivers on SDG
SDG 10
SDG17
2025 Goals
Donate to organisations that support environmental and social causes
Proof, Not Promises
Sustainability certifications matter because they keep things real—making sure brands walk the talk with verified, third-party standards instead of greenwashing, so people can trust that the impact is legit.
Spell is Carbon Neutral
Spell is carbon neutral certified for our business operations by Climate Active, Australia’s government-backed carbon neutral certification program. This certification extends to our global operations, including our business activities in Byron Bay, business travel, as well as the packaging and shipping of our products all around the world. Being carbon neutral in our operations is a significant step towards reducing our environmental footprint as part of our 2025 Sustainability Roadmap.
Climate Active certification means Spell has reduced our business’ emissions where possible and compensated for the remainder by investing in carbon offset projects to fully balance their emissions. By achieving this certification, we demonstrate our proactive approach to mitigating climate change by measuring, reducing, and offsetting their carbon emissions in our operations.
Progress over perfection: Whilst our product is not currently included in this Climate Active certification, we do calculate the carbon footprint of their product fibres with the goal to reduce emissions in line with Science Based Targets. Read more about this in our latest Impact Report.
Spell is Proudly B Corp Certified
Following years of dedicated effort to undertake the rigorous assessment by B Lab, we have become a Certified B Corporation. This global certification recognises organisations that utilise thriving business as a force for good and meet the highest standards of social and environmental performance, transparency, and accountability.
Continuous improvement is essential to find a sustainable balance in global production and consumption practices. In becoming B Corp Certified we have joined a community of organisations that are working to change the rules of the game ~ leading a global movement that shifts business focus towards purpose and positive impact generation. As they say, if you want to move mountains, we have to do it together and we are so proud and excited for what comes next!
